When you’re a product or project manager working at a B2B company, there are many challenges you face when it comes to receiving feedback. How so? Feedback is coming in through all customer-facing communication channels.
This is usually happening in a completely random and unfiltered manner. Feedback is then stored in several different places and usually gets lost in an orphaned Excel sheet.
Product feedback management, as a result, is challenging.
The decision-making process about what feedback/feature to build next is based on guesswork instead of actual data or a transparent decision-making process involving all relevant stakeholders.
Implemented feedback is usually not communicated back to the users. This can be quite stressful.
Fortunately, Userwell is a solution. This is a product feedback management software that solves all feedback-related challenges for B2B companies.
In this article, we’ll review how it can work for you, solving many product feedback problems. Read on to learn more.
Integration of All Consumer-Facing Communication Channels
There are many ways in which Userwell simplifies the product feedback process. First of all, it integrates all customer-facing channels and gathers all feedback in one central place. This is with Feedback Pages, Feedback Widget Integration, and Third-Party Integration.
Feedback Pages
You can create feedback pages with this software. Then, you can share them with your customers so they can use them as a platform on which they can share their feature requests, information about bugs, and insights.
You can integrate all consumer-facing channels on these pages, including sales, customer support, direct feedback, and colleagues.
On these pages, your customers will also be able to find out about upcoming features, react to what other customers say, and engage with your product.
Feedback Votes
When you use the feedback votes feature, you can get creative. You can customize where you place your widget, what text you use, and choose colors. By doing this, you can ensure this widget matches your corporate design.
Public and Private Pages
You can choose to make these pages public so all customers are free to leave feedback. You can also make them private, providing access to people with specific email domains. As a result, you can get feedback from specific customers or employees’ internal feedback.
Collaborate and Engage With Your Customers
You can demonstrate to your customers that you value their feedback for the product or service by updating their feedback status and showing it publicly on your page’s public roadmap. This will make them feel listened to and grateful.
Feedback Widget Integration
One of the most effective strategies for high-quality feedback gathering is reaching your customers in the right place at the right time. Userwell makes this easy to do because you can simply embed it onto your app. All you have to do is copy the widget code.
Your app is somewhere where your customers often come to use your product, and they might even do so daily.
While they’re using the product, they might be interested in leaving you some feedback when they come across an issue or are enjoying something specific about it.
When you integrate Userwell with the feedback widget code, your customers will be more likely to find a place to leave feedback, which means they’ll be more likely to provide you with it.
Third-Party Integration
You can easily connect your Userwell account to any tool that’s customer-facing and that receives and contains feedback. As a result, you won’t miss out on feedback again. You can connect to more than 3,000 apps to get this feedback wherever it appears.
Once Userwell collects all this data, it will gather all of it in one place. You also won’t have to restructure the workflow you’re already using.
If there isn’t an integration available, you can customize one yourself with this software. All you have to do is let Userwell know and they’ll add it to their roadmap.
You Can Make Data-Driven Decisions About Which Feedback to Implement
Once you’ve collected all the consumer feedback through Userwell’s integration features, you can make data-driven decisions about which feedback to implement. This will be possible because of the dashboard, the ability to score feedback, and more.
Centralized Feedback
One of the problems when it comes to gathering feedback, whether the sources are a product feedback survey, a form filled out on your website, or another type of review, is that it often gets lost in spreadsheets and mailboxes.
With Userwell, you don’t have this problem. You have a dashboard where you can access, organize, and manage all the feedback you’ve received.
You can also use full-text search and filters to go through this feedback, making it easier to organize.
The Ability to Score Feedback
Whether you’re receiving feedback on the look of your product or how well it works, you need to have a way of scoring feedback and prioritizing it. Otherwise, once you have all the feedback, you won’t actually be able to know what to do it.
Fortunately, with Userwell, you get access to the impact and effort analysis tool. This will help you understand which changes are most important and how much effort it will take to implement them.
This also makes it easy to demonstrate to stakeholders why you’re planning on making changes to your product, service, or process.
Smart Insights
With Userwell, you can connect the feedback insights you receive to your sales tools. This way, the feedback you choose to use will help your company become more profitable. This will make it possible to enrich the feedback and add insights to your profiles for customer sales.
Efficient Team Collaboration
Userwell also makes it easy for product managers to involve all stakeholders in the process of making data-driven decisions about which feedback to implement. You can easily communicate with your users and internal stakeholders to do the following:
- Collaborate as a team
- Clarify questions
- Gather information
By doing this, you can understand what the scope of certain projects would be. You’ll also know how much effort it will take to build a specific feature, helping you decide whether it’s a worthwhile change to make.
Implemented Feedback Can Be Easily Communicated Back to Users
With Userwell, implemented feedback can be easily communicated back to users. You can do this by using Roadmaps that appear on feedback pages as well as more than 1,000 integrations. On Roadmaps, you can show Planned, In Progress, and Done changes.
Conversion of Feedback Into Tasks
Once you’ve collected your feedback, you need to use your customer insights the right way. With Userwell, you can easily transform this valuable feedback into tasks that are actionable. This is with integrations including:
- Jira
- Slack
- Zendesk
- Zapier
Once you’ve collected the data, you can push it directly onto the project management tool your team uses. This makes it possible to embed Userwell into your business’s workflow, integrating the validated and sorted feedback.
Why Use the Product Feedback Management Solution Userwell?
In addition to being a great product feedback management solution, Userwell provides users with concierge onboarding, premium support, GDPR compliance, and a Service Level Agreement. Let’s review each of these in detail now.
Concierge Onboarding
When you start using Userwell, the company wants the experience to be as seamless as possible. For this reason, they’ll help you with the onboarding process so you can ensure you’re using this solution most effectively.
Premium Support
Even though Userwell is easy to use, you might need help when you’re first starting. Fortunately, Userwell is always available through their premium support in case you need any help with anything.
GDPR Compliance
If you operate anywhere where GDPR compliance is required, you can be assured that when you use Userwell that you won’t have to worry. They ensure that your customer and your data are secure, storing it all in Europe.
Service Level Agreement
The Userwell software is customizable so that it best suits your business needs. In the same way, you can customize your Service Level Agreement. Simply contact the company to learn more about customizing yours.
Need More Information?
Now that you’ve learned about the product feedback management solution Userwell, you might need more information. Maybe you want to learn about which features will specifically benefit your company most or you want to learn more about how it works.
Whatever information you need, we can help. We’re experts when it comes to the Userwell solution and product feedback management solutions.
If you’re interested in using Userwell, you can sign up for a free plan of the service here.
