Full Stack Web Development ($54.99 Value) FREE for a Limited Time
This book offers a comprehensive guide to full stack web development, covering everything from core web technologies to advanced topics. The early chapters introduce foundational concepts like client-server relationships, HTML, CSS, and JavaScript. Readers learn how to build static and dynamic web pages, gaining a solid grounding in front-end development. As the book progresses, it delves into more advanced areas such as structuring applications, databases, and server-side programming using frameworks like Node.js and PHP. Practical examples, such as building web servers and handling data, help readers apply their skills in real-world scenarios, bridging the gap between theory and practice. The later chapters address crucial topics like web security, performance optimization, and project management. Readers are introduced to modern practices like Docker, microservices, and Agile project management, equipping them to handle scalable, secure applications. By the end, readers will have a holistic understanding of how to build, secure, and deploy full stack applications, making this book ideal for both beginners and experienced developers seeking to refine their skills.
Resilient Cybersecurity ($39.99 Value) FREE for a Limited Time
Reconstruct your defense strategy in an evolving cyber world. Building a Comprehensive Cybersecurity Program addresses the current challenges and knowledge gaps in cybersecurity, empowering individuals and organizations to navigate the digital landscape securely and effectively. Readers will gain insights into the current state of the cybersecurity landscape, understanding the evolving threats and the challenges posed today. This book emphasizes the importance of prioritizing well-being within the cybersecurity profession, addressing a concern often overlooked in the industry. You will construct a cybersecurity program that encompasses cybersecurity architecture, identity and access management, cybersecurity operations, vulnerability management, cybersecurity awareness, training, and testing, vendor risk management, and proactive services. It dives deep into managing Operational Technology (OT) & the Internet of Things (IoT), equipping readers with the knowledge and strategies to secure these critical areas. You will also explore the critical components of governance, risk, and compliance (GRC) within cybersecurity, focusing on the oversight and management of these functions. This book provides practical insights, strategies, and knowledge to help organizations build and enhance their cybersecurity programs, ultimately safeguarding against evolving threats in today’s digital landscape.
Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers ($60.00 Value) FREE for a Limited Time
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science. In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it’s a necessity. InMastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers,Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you’re a master’s student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage:From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications:Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance:Benefit from Dr. Iain Brown’s decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills:Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning:Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Scienceis designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown’s voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.
The 9% Edge: The Life-Changing Secrets to Create More Revenue for Your Business and More Freedom for Yourself ($17.00 Value) FREE for a Limited Time
Practical wisdom on tools, concepts, and strategies to build, grow, and optimize your business. 91% of small and medium sized businesses fail in the first 10 years. What is the other 9% doing to succeed?The 9% Edgeis a highly practical guide to entrepreneurship and taking your business to the next level, no matter where you currently are in your build. Developed from extensive research on businesses and their founders, combined with the 26 years of real-world, firsthand experience of author Candy Valentino, this book breaks down the core principles and concepts that are essential to bridging the knowledge gap between different stages of a build, and contains a wealth of tools and strategies, explained in plain English, that can be put into practice as soon astoday. Valentino went from a teenager living in a little white trailer on government assistance, to building, scaling, and selling multiple businesses in various industries and helping countless other businesses do the same in a consultant role. In this book, readers will learn about: Expanding your customer base, strategically reducing costs without compromise, and measuring and evaluating critical revenue drivers. Making data-driven decisions, implementing strategic financial and metric changes, and always moving forward with intention. Achieving organizational transformation through revamping a marketing strategy, optimizing operational efficiencies, and restructuring finances. The 9% Edgeis an essential resource for all business owners seeking to learn from someone who has run the gambit in entrepreneurial endeavors and knows from experience what has been proven to work.
Customer 360: How Data, AI, and Trust Change Everything ($17.00 Value) FREE for a Limited Time
Become more competitive by developing a superior customer experience through data, AI, and trust – and get your organization ready for AI agents like Agentforce. Customer 360: How Data, AI, and Trust Changes Everythingdelivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data.This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails. Getting ready to use exciting emerging technologies like AI agents and autonomous AI. Organizing data around customers, prospects, and accounts-even if that data comes from many different sources in different formats. Making new technologies an extension of your existing data investments so that both work better. Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner. Handling internal stakeholders and dealing with change in a way that benefits the business. For business leaders, executives, managers, and entrepreneurs,Customer 360: How Data, AI, and Trust Changes Everythingis an essential read to understand and connect technology, people, processes, and strategy-truly the future of customer engagement-and leave competitors wondering what just happened.
Java Essentials For Dummies ($9.99 Value) FREE for a Limited Time
Swiftly brush up on the foundations of Java programming. Java Essentials For Dummiesis a reliable and succinct reference on the core components of Java-the multifaceted general-purpose language used for desktop, mobile, and web applications. This straightforward book gets right to the point-eliminating review material and wordy explanations-so you get what you need, fast. Strengthen your understanding of the basics of coding with Java. Review what you’ve already learned or pick up key skills. Use Java to build a variety of applications and more. Jog your memory on the essentials as you work and get clear answers to your questions. Perfect for supplementing classroom learning, reviewing for a certification, or staying knowledgeable on the job,Java Essentials For Dummiesis a direct reference that’s great to keep on hand as an everyday desk reference.
JCGs (Java Code Geeks) is an independent online community focused on creating the ultimate Java to Java developers resource center; targeted at the technical architect, technical team lead (senior developer), project manager and junior developers alike. JCGs serve the Java, SOA, Agile and Telecom communities with daily news written by domain experts, articles, tutorials, reviews, announcements, code snippets and open source projects.