[FREE EBOOKS] Resilient Cybersecurity, Mastering Marketing Data Science & Four More Best Selling Titles
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Fresh offers await you on our Information Technology Research Library, please have a look!
 | Resilient Cybersecurity ($39.99 Value) FREE for a Limited TimeReconstruct your defense strategy in an evolving cyber world. Building a Comprehensive Cybersecurity Program addresses the current challenges and knowledge gaps in cybersecurity, empowering individuals and organizations to navigate the digital landscape securely and effectively. Readers will gain insights into the current state of the cybersecurity landscape, understanding the evolving threats and the challenges posed today. This book emphasizes the importance of prioritizing well-being within the cybersecurity profession, addressing a concern often overlooked in the industry. You will construct a cybersecurity program that encompasses cybersecurity architecture, identity and access management, cybersecurity operations, vulnerability management, cybersecurity awareness, training, and testing, vendor risk management, and proactive services. It dives deep into managing Operational Technology (OT) & the Internet of Things (IoT), equipping readers with the knowledge and strategies to secure these critical areas. You will also explore the critical components of governance, risk, and compliance (GRC) within cybersecurity, focusing on the oversight and management of these functions. This book provides practical insights, strategies, and knowledge to help organizations build and enhance their cybersecurity programs, ultimately safeguarding against evolving threats in today’s digital landscape. |
 | Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers ($60.00 Value) FREE for a Limited TimeUnlock the Power of Data: Transform Your Marketing Strategies with Data Science. In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it’s a necessity. InMastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers,Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you’re a master’s student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage:From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications:Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance:Benefit from Dr. Iain Brown’s decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills:Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning:Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Scienceis designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown’s voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable. |
 | Customer 360: How Data, AI, and Trust Change Everything ($17.00 Value) FREE for a Limited TimeBecome more competitive by developing a superior customer experience through data, AI, and trust – and get your organization ready for AI agents like Agentforce. Customer 360: How Data, AI, and Trust Changes Everythingdelivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data.This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails. Getting ready to use exciting emerging technologies like AI agents and autonomous AI. Organizing data around customers, prospects, and accounts-even if that data comes from many different sources in different formats. Making new technologies an extension of your existing data investments so that both work better. Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner. Handling internal stakeholders and dealing with change in a way that benefits the business. For business leaders, executives, managers, and entrepreneurs,Customer 360: How Data, AI, and Trust Changes Everythingis an essential read to understand and connect technology, people, processes, and strategy-truly the future of customer engagement-and leave competitors wondering what just happened. |
 | Java Essentials For Dummies ($9.99 Value) FREE for a Limited TimeSwiftly brush up on the foundations of Java programming. Java Essentials For Dummiesis a reliable and succinct reference on the core components of Java-the multifaceted general-purpose language used for desktop, mobile, and web applications. This straightforward book gets right to the point-eliminating review material and wordy explanations-so you get what you need, fast. Strengthen your understanding of the basics of coding with Java. Review what you’ve already learned or pick up key skills. Use Java to build a variety of applications and more. Jog your memory on the essentials as you work and get clear answers to your questions. Perfect for supplementing classroom learning, reviewing for a certification, or staying knowledgeable on the job,Java Essentials For Dummiesis a direct reference that’s great to keep on hand as an everyday desk reference. |
 | The Data Science Handbook, 2nd Edition ($60.00 Value) FREE for a Limited TimePractical, accessible guide to becoming a data scientist, updated to include the latest advances in data science and related fields. Becoming a data scientist is hard. The job focuses on mathematical tools, but also demands fluency with software engineering, understanding of a business situation, and deep understanding of the data itself. This book provides a crash course in data science, combining all the necessary skills into a unified discipline. The focus ofThe Data Science Handbookis on practical applications and the ability to solve real problems, rather than theoretical formalisms that are rarely needed in practice. Among its key points are: An emphasis on software engineering and coding skills, which play a significant role in most real data science problems. Extensive sample code, detailed discussions of important libraries, and a solid grounding in core concepts from computer science (computer architecture, runtime complexity, and programming paradigms). A broad overview of important mathematical tools, including classical techniques in statistics, stochastic modeling, regression, numerical optimization, and more. Extensive tips about the practical realities of working as a data scientist, including understanding related jobs functions, project life cycles, and the varying roles of data science in an organization. Exactly the right amount of theory. A solid conceptual foundation is required for fitting the right model to a business problem, understanding a tool’s limitations, and reasoning about discoveries. Data science is a quickly evolving field, and this 2nd edition has been updated to reflect the latest developments, including the revolution in AI that has come from Large Language Models and the growth of ML Engineering as its own discipline. Much of data science has become a skillset that anybody can have, making this book not only for aspiring data scientists, but also for professionals in other fields who want to use analytics as a force multiplier in their organization. |
 | Work Backwards: The Revolutionary Method to Work Smarter and Live Better ($15.00 Value) FREE for a Limited TimeLife-changing guide to a more fulfilling work life, inspired by cultures and companies around the globe. If you’re feeling overworked, disengaged or apprehensive about the future of work or your career path,Work Backwards: The Revolutionary Method to Work Smarter and Live Betteris the perfect guide to question the way you think about your workplace and put yourself on a track to a more fulfilling life. Written by Tim Duggan, media entrepreneur and author, who has helped thousands of individuals create their ideal lives through his renowned workshops, this book takes readers around the world to see how different cultures interact with work, revealing how we can implement new ideas to improve our own approach. In this book, readers will learn: Why reversing your thinking about work can have such an oversized impact using the three things you need to live a fulfilling life right now. How to easily reset your life-work balance to use tools like remote, hybrid and flexible work properly. What leading research says about work and happiness and how to put theory into action. Entertaining, inspiring and highly practical,Work Backwards: The Revolutionary Method to Work Smarter and Live Betterearns a well-deserved spot on the bookshelves of all individuals who are seeking to not just tolerate work, but love what they do. |
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